Equativ hosted a panel at the Equativ Club featuring industry leaders exploring how the CTV homescreen evolved into a premium channel for brands.
Published
Signal category
Presence & Recognition
Quote
“At our Equativ Club panel, Before the Play Button: Creative Opportunity on the CTV Homescreen, industry leaders explored how the CTV homescreen has evolved into a high-impact, premium channel”
— Equativ team
Company
Equativ
From Signal to Outcomes. At Scale.
- Industry
- Advertising Services
- Location
- Paris, FR
- Company size
- 742 employees
Equativ is a leading independent media platform that empowers advertisers and publishers to achieve real outcomes across the entire digital ecosystem. By uniting premium inventory and AI-driven ad tech with advanced curation and high-impact CTV solutions, we deliver quality and engagement at scale. Purpose-built for the attention economy, our platform features a comprehensive CTV stack - including server-side ad insertion (SSAI), an ad server, and innovative shoppable formats that prioritize a seamless, user-centric viewer experience. With a global team across 19 countries, Equativ combines international reach with deep local expertise to drive performance across all screens.