Equativ published a guide breaking down the CTV format landscape, covering in-stream, overlay, pause, interactive enhancements, technical specs, and creative best practices.
Published
Signal category
Research & Knowledge
Quote
“Our latest guide breaks down the CTV format landscape, from in-stream, overlay and pause ads to interactive enhancements, technical specs and creative best practices.”
— Equativ team
Company
Equativ
From Signal to Outcomes. At Scale.
- Industry
- Advertising Services
- Location
- Paris, FR
- Company size
- 742 employees
Equativ is a leading independent media platform that empowers advertisers and publishers to achieve real outcomes across the entire digital ecosystem. By uniting premium inventory and AI-driven ad tech with advanced curation and high-impact CTV solutions, we deliver quality and engagement at scale. Purpose-built for the attention economy, our platform features a comprehensive CTV stack - including server-side ad insertion (SSAI), an ad server, and innovative shoppable formats that prioritize a seamless, user-centric viewer experience. With a global team across 19 countries, Equativ combines international reach with deep local expertise to drive performance across all screens.