Escentual.com ran its best Black Friday ever on a budget described as lean.

Established in 2000, Escentual.com is the Premier Beauty Destination. We pride ourselves on being a close-knit business that cares. Although we’re one of the UK's leading online beauty retailers, we’re also one of Wales's best-kept secrets. For over 20 years, we’ve innovated and curated with the world’s most luxury brands. But, what makes us different is our people; everyone’s talents and experiences make us who we are: unique. We relate to our customers by offering a more human approach, and we're just like you: we want quality, service and satisfaction - three of our CEO, Rakesh’s Grandfather’s values that remain true to our business all these years later.