Estetica Export published a Market Expert interview featuring Paul Farrell discussing rising costs, new salon business models, and changing expectations in the Irish market.

This new portal is part of an internationalization project developed by EsteticaNetwork and was born of the need to create a new way of doing business in the beauty sector. We are indeed convinced that the market needed a new model of contact for all leading companies around the globe. This model had to provide a strong, immediate, continuous, innovative and independent contact. Our presence worldwide as a B2Btrade media is founded on over 70 years of business relations and knowledge of the hair products sector. For this reason, we have chosen to consider the value of the information as the core of the project: to learn more about the markets, receive news, useful information, updated statistics, dedicated consultancy, always in line with the times within a constantly evolving sector. Starting with the experience of the paper yearbooks of "BEST IN ..." published over recent years and dedicated to buyers and distributors around the world, we conceived of EsteticaExport as an important publishing and cultural project, which in its digital version could become a valuable new work tool for the best players in this industrial sector.