Evoke Partners is attending Glasgow Tech Week.

Helping ambitious businesses become more valuable. EVOKE exists to help founders, leadership teams and investors unlock commercial potential and build stronger, more valuable businesses. I work directly with leadership teams at pivotal moments in their growth journey—whether preparing for investment, navigating post-investment scale-up or addressing commercial challenges that are limiting performance. My work focuses on strengthening the commercial engine of the business, including growth strategy, go-to-market execution, sales leadership, customer engagement and commercial alignment. The objective is always the same: building stronger commercial foundations that support sustainable growth and increased enterprise value. Over more than thirty years, I’ve led complex commercial organisations across enterprise technology, including leadership roles at Oracle, Microsoft and Salesforce. Today I bring that experience to ambitious businesses looking for practical commercial leadership, thoughtful challenge and measurable results.