Explori | Event Intelligence COO Clive Morris will join a panel curated by The Incentive Research Foundation to discuss the findings from their new study Measuring Incentive Travel Program Effectiveness.

Explori helps marketing and event leaders turn complex audience and exhibitor feedback into clear, decision-ready intelligence. Through our event intelligence platform and research capabilities, we transform raw event data into strategic insight, enabling teams to understand performance, prove impact, and make smarter investment decisions with confidence. Our platform captures and benchmarks feedback at scale, combining structured survey intelligence with advanced analytics and global comparisons. The result: performance data that goes beyond anecdotal feedback and surface metrics, delivering clarity leaders can actually act on. Drawing on insight from more than 10,000 events worldwide, Explori provides the global benchmarks that put results into context across industries, regions, formats, portfolios, and year-on-year trends. From flagship conferences and large-scale expos to internal programmes and corporate event portfolios, we move organisations beyond isolated KPIs toward a deeper, evidence-led understanding of value, behaviour, and commercial impact. Our research and consulting teams complement the platform by supporting organisations with the design, analysis, and interpretation of event data, delivering everything from rapid insight reports to complex, multi-market, mixed-method studies. With offices across the USA, Dubai, Hong Kong, Germany and Italy, and research and product teams based in London, we combine global reach with local expertise. As the official research partner of UFI, Explori powers industry-wide insight with rigorous methodology and one of the world’s richest datasets on event experience. Trusted by organisations including Informa, Clarion Events, Zendesk, Veeam and Siemens, we help the world’s leading organisers and brands build more intelligent, accountable, and commercially effective event strategies.

Founded 2011