Fact & Fiction hired Jake Rosenblatt to build the attention-first mentality for the strategy practice.

Where agency meets production company. Where truth meets storytelling. Where Fact meets Fiction. To the world that doesn’t know us, we’re just another agency. Probably a “digital agency” or an “ad agency” or maybe even a “production agency.” And telling the world we’re a “strategic brand solutions content producer” comes across as pretty pretentious. So we simply say that we’re an insight-based creative content shop. What does that mean? Well, in the age of digital and big data, it has never been easier to find facts. But unfortunately, it has never been harder to uncover the truth. Our existence, down to our name, is about finding the most relevant elements of human truth and paying it off through amazing storytelling and brand experiences worth paying attention to. We’ve found that working this way allows us to quickly create shareable content and highly-engaging campaigns that drive meaningful and longterm business results for brands. And, as content continues to become increasingly vital in connecting with consumers in a 24/7, 365 digital world, brands are finding it difficult to keep up. Which is why Fact & Fiction is structured to move at the speed of modern, providing a more effective, relevant and nimble option for brands that don’t want to sacrifice quality. Our team is built differently, combining strategy, creative and content creation in one seamless and highly collaborative team. Which allows us to move at the speed that digital, and business, requires.