Factor Bikes launched the new Factor Bikes ELARA as a language around speed.

Factor Bikes began in 2007 as a leading design and engineering firm and offshoot of bf1systems working for cutting-edge brands like Ferrari, Aston Martin, Lamborghini, Maserati and many F1, Moto GP, and WRC teams. Factor’s first carbon bike emerged in 2009. The ground-breaking FACTOR001 was years ahead of its time in terms of performance, technological advancement, and aesthetics and set the precedent and DNA for all future Factor Bikes: challenge the status quo and push the limits of what’s possible. Today Factor Bikes owns and operates its own carbon production facility and is the only premium bike brand in the world overseeing and controlling every step of carbon bike production, from concept to final assembly. Proof of Factor Bikes’ performance and heritage is demonstrated by UCI World Tour professional cycling team Israel Start-up Nation and the UCI women’s continental professional cycling team, Parkhotel Valkenburg.