Firney published an article exploring how AI-powered search can help D2C brands better understand intent, reduce search abandonment, and turn high-intent visits into conversions.

Engineers for marketers. Firney is a London engineering and data consultancy for marketing and growth teams. If you own a commercial number but not the engineering to move it, we take on the build that number depends on. We find what is in the way and build the fix. Before we start, we agree the performance metric we will stand behind. We can build what a dev shop builds. The difference is we aim it at your commercial goal, the way an agency would. Every engagement is a marketing build we own, from diagnosis and scoping through to delivery and 24/7 support. For brands, that means the engineering function your marketing team never had. For agencies, it means a partner who does the technical work while you keep the strategy, creative and client. What we build: Acquisition. We get your brand cited in AI answers and build agents that capture and qualify leads. On our own site, AI assistants now send around 14% of traffic. Conversion. We build AI website search, conversational commerce, recommendation engines and fast websites that turn more visitors into customers. Direct Ferries' AI booking assistant was ready for production in 15 weeks and handles 7,000+ queries a month. Hammerson's 12 shopping-centre sites run on our natural-language search, and search page views at Bullring roughly tripled. Insights. We build the data platforms and reporting behind marketing decisions, so your team trusts the numbers. We rebuilt Lush's data warehouse (around 50 pipelines from their global stores) and built marketing data platforms for Journey Further and We Are Social. We are a Google Cloud Partner and build on Google Cloud. Founders Marc Firth and Ashley Maloney came from the agency world, where they helped grow an engineering team from around 10 to over 100.

Founded 2022