FIS Group published a full piece detailing how Idea Arena works, including scoring, the pilot, and what people actually said.

Reimagining the future of food and drink. FIS Group is a specialist insight and innovation consultancy for the food and drink industry. It is the sector we know best, the one we are passionate about, and where we bring genuine depth of expertise. We bring together three connected capabilities under one roof. Strategic Insight gives businesses a clear, evidence-led view of their market, their consumers and the decisions ahead. Innovation takes ideas from trend and concept through to commercially grounded product. Product Insight tests, benchmarks and validates how products perform and what needs to change. Our specialism in food and drink means every brief gets genuine expertise and relevant experience, not a generalist team learning a new category each week. We put the right people on each project, and we keep things easy to work with. Good work starts with saying it straight, knowing the industry rather than just the method, and bringing clients something they had not thought of. Our job is to cut through complexity, help businesses prioritise what matters, and give them the confidence to act. If you are a food and drink business looking to make sharper, better decisions, we would love to talk. Insight. Innovation. Product Insight.

Founded 2020