Fitt Insider reports that Barilla Group is buying GOODLES, giving the brand distribution and resources to scale further while keeping it independent.
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GOODLES is eating into Big Mac & Cheese. In just three years, GOODLES has gone from a niche better-for-you brand to 7.8% of U.S. shelf-stable mac & cheese spending — nea…
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Fitt Insider
Strategic intelligence for health & wellness leaders
- Industry
- Internet News
- Location
- Pittsburgh, US
- Company size
- 11–50 employees
About Fitt Insider
Fitt Insider is a media-powered platform connecting the people, brands, and capital defining the next era of well-being.
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BevNET CPG Media reported that GOODLES has agreed to be acquired by Barilla Group according to Shauna Golden, Senior reporter Nosh.com and BevNET.com.
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Nutrition Capital Network reported that Barilla Group announced an acquisition of Santa Cruz-based GOODLES.
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Sosland Publishing
Sosland Publishing noted that Goodles will continue to operate independently as a standalone brand while benefiting from the resources and scale of the global pasta giant.
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Winning With Walmart
Winning With Walmart announced that Barilla Group bought the better-for-you mac and cheese brand GOODLES.
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Caldwell