Fittingbox is celebrating 20 years of innovation in eyewear technology and will unveil Optical Fit Pro at SILMO Paris 2026, extending the Fittingbox ecosystem from online discovery to the in-store optical experience.

Fittingbox, The Digital Eyewear Company   Fittingbox started as an idea born in the mind of two entrepreneurs: Benjamin Hakoun and Ariel Choukroun. In 2006, the company invented the first digital mirror allowing anyone to try on frames online, or on their phone in real time, thanks to Augmented Reality.   Today, the product offer of Fittingbox is a real ecosystem composed of 4 pillars:   - Virtual try-on Our solutions generated more than 120 million virtual try-ons in 2022, representing a 23% increased compared to 2021. In 2020, Fittingbox released an improved version of its rendering engine featuring the assurance of a true-to-life size and ultra-realistic renderings of frames. Today, go even further with Frame Removal, a world premiere made for glasses wearers.   - Digital frames Thanks to its patented technology, Fittingbox also produces the largest 3D frames and photo database in the world, accounting for around 135k digital frames, made available for any of your digital needs.   - Optical toolbox We provide all the right tools to make the optical know-how digital. ECPs can offer a high-quality service to their patients featuring lens simulation and online PD measurements.    - Open Innovation Program  We thrive to empower the eyewear industry with innovative and useful products. That’s why, we came up with the Avant-première concept and the Open Innovation Program: it aims at bringing technological skills and optical knowledge together to create breakthrough products and features. By working hand in hand with you as partners, we can perfectly match your needs while making the eyewear industry move forward.   In addition, our team keeps on working on new innovative projects.   Moreover, Fittingbox has recently been laureate of BPI France's National I-Nov competition and employs more than 100 people around the world. The company counts more than 4,000 businesses among its clients, ranging from major international players of the optical and luxury brands.

Founded 2006