FMC Impact employee REBOOT is attending Afterglow at Climate Week NYC this year

FMC Impact is a strategic brand and communications consultancy that partners with mission-driven organizations to scale their impact through purposeful brand strategy and compelling storytelling. Founded by Farrell Calabrese — an award-winning marketing and communications leader with over two decades of experience — FMC Impact helps impact-focused businesses and organizations clarify their purpose, align their voice and activate their brand for growth. Farrell has led global teams and repositioned Fortune 500 brands, higher education institutions, startups and their products to be more relevant, resonant and results-driven. Farrell is known for helping brands lead with creativity and innovation to drive meaningful social or environmental impact. She brings a rare mix of strategic clarity, engaging storytelling and design sensibility to every engagement — guiding organizations to understand why they exist today and digging in deep to showcase their untapped potential, ensuring that they are built to last. But branding is more than visuals and messaging. Farrell helps organizations step back and examine how their brand shows up across every touchpoint — ensuring alignment, authenticity and integrity throughout. Her approach harnesses the power of what she calls simplexity: distilling complex ideas into clear, consistent and intentional communications that engage stakeholders and unify teams to achieve desired results. At the core of FMC Impact is a belief that purpose and performance are mutually reinforcing. Farrell helps brands find their voice, share their story and grow their influence — creatively, authentically and with lasting impact. ✨