FordDirect released a new episode of The Shop Conversations titled What Makes a Vendor Worth Trusting?

FordDirect, uniquely positioned to help Ford and Lincoln dealers win at retail, is on the leading edge of the digital transformation of the automotive industry. We build and deploy powerful digital retailing and performance marketing solutions that connect automotive shoppers and owners to Ford and Lincoln dealers. As the data hub connecting Ford, dealer, and consumer data, we use artificial intelligence to analyze millions of consumer interactions, creating smart, data-driven advertising and more connected experiences that drive results across our digital marketing solutions.