Formidable.work participated in the Icebreaker.vc investor day in Helsinki, bringing together LPs and portfolio founders for networking and discussions.

Formidable is a lead qualification tool for B2B teams running on HubSpot. It handles inbound demo qualification right where the form already is, not as a chatbot lurking in the corner. We help our customers anticipate what each lead needs, closing the gap between someone raising their hand and a real conversation. Because of this: deals move faster, your AEs walk in warm, and no one falls through the cracks. Formidable brings serenity to sales: fewer wrong-fit meetings, faster responses, more revenue by focusing on the RIGHT leads, and a brand experience every visitor remembers, whether they buy or not. Our product was built on a simple bet: that caring about the people on both sides of the screen, your customers and your sales team, produces wildly better results than brute-forcing growth. Built by a team of seasoned operators: we hold a high bar for quality, trust taste alongside data, and don't assume the way things are usually done is the way they should be done. We built Formidable because we believe AI is meant to enrich our lives, but that it has also meant Sales has lost it's human touch. Our tool is intended to use the best of the technology, and gives you back time, while also feeling personable. We can't wait for you to try it. Our beta is now live, to see if Formidable is right for you and to get our free HubSpot Analysis, head here: https://www.formidable.work/