Formula Inbox implemented organisational changes to ensure that marketing and engineering teams own their respective email flows and send the same event with one sender.

When email stops landing, it stops making money. For companies that run on email, a drop in inbox placement hits the bottom line directly. It means revenue walking out the door, meetings that never get booked, and client emails quietly disappearing into spam. Formula Inbox is an email deliverability consulting practice. We find out why your emails are hitting spam instead of the inbox, and we fix it. We work with B2B SaaS companies, e-commerce brands, and marketing and sales agencies who rely on email for real revenue. Formula Inbox started because companies kept getting burned by software that promised high inbox placement and quietly failed a few weeks later. We don't just advise, we implement. And we dig into the actual cause, not the symptoms, because most deliverability problems are misconfigurations, reputation issues, or sending habits that compound over time. Every engagement starts the same way: a deep audit of your entire sending environment, covering infrastructure, domain and IP reputation, authentication, content, and list health. It is the kind of look a free checker can't run, because it can't see inside your ESP or your automation. From there we build a remediation roadmap, do the infrastructure work, and offer ongoing monitoring so the fix holds. Most teams underestimate what bad deliverability is quietly costing them. One company we worked with had watched its email revenue fall from around a million a month to almost nothing before they came to us. Within 2 month we had rebuilt it, and restored the revenue into growth. If your email isn't landing, start with a free assessment. Email Deliverability · Inbox Placement · Email Infrastructure · Cold Outbound · Domain Reputation · Email Authentication · B2B SaaS · Ecommerce · Deliverability Audit · Email Monitoring

Founded 2024