Franocity published the book Beyond the Brand, which breaks down franchise success stories and entrepreneurship.

WHAT WE DO: We help corporate executives accumulate generational wealth, diversify their investment portfolios, make a career pivot (if desired), and/or build a family business by providing customized franchise consulting services. WHERE YOU’VE SEEN US: 📰 The Wall Street Journal 🗞 The New York Times 📺 CBS MoneyWatch WHAT MAKES US UNIQUE: Over the past 20 years our consultants have started, scaled, sold and turned around countless failing franchises as owners, operators, advisors and investors. In addition, many of our consultants have worked on the franchisor side at the executive level, giving us an unmatched level of real-world experience in the industry. OUR APPROACH: We often spend more time talking people OUT of franchising than into it. Franchises are awarded (not sold!) for a reason - it has to make sense for both the franchisee and the franchisor. Our approach as franchise consultants is to give you direct and honest guidance about what it REALLY takes to be successful in this space - and whether or not it makes sense for you. WHAT CLIENTS SAY: 🗣️ “I was at a crossroads not only in my career, but in my life. Once I talked to my consultant from Franocity, we really hit it off and he had a perfect understanding of my situation and what I was looking for. I’m super excited to be starting a new business with my wife, all thanks to Franocity!” – Seth Nieman, Franchise Owner 🗣️ “Within the first few minutes of speaking with a consultant from Franocity, my husband and I were both impressed by how well he listened and the fact that he seemed to really care about the answers to the questions he asked. We are now happy owners of a successful franchise that has been in operation for 16 months!” – Karen Seeley, Franchise Owner