Freelance ⎥ Self-employed freelancer İsmail Keşlikli rejected a budget increase after a ROAS spike due to a mix shift toward higher-intent traffic rather than stronger marginal performance.
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• €5k more media spend → #paused because the offer wasn’t ready to absorb more traffic. • Increasing budget after a ROAS spike → #rejected because the improvement came f…
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Freelance ⎥ Self-employed
- Industry
- Business Consulting and Services
- Company size
- 1,001–5,000 employees
About Freelance ⎥ Self-employed
Business consulting
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Latest activity from Freelance ⎥ Self-employed
7 signals
Sales & Marketing
Freelance ⎥ Self-employed freelancer İsmail Keşlikli rejected an 80% budget cut because starving the campaign could destroy delivery and learning without solving the cost problem.
Sales & Marketing
Freelance ⎥ Self-employed freelancer İsmail Keşlikli paused a media spend offer due to the offer not absorbing more traffic.
Sales & Marketing
Freelance ⎥ Self-employed freelancer İsmail Keşlikli delayed testing 2 new channels because measurement wasn’t reliable enough to tell what was already working.
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