Freeman Company published a report highlighting key takeaways including relevance, multi-generational audiences, event tech testing, and new venue scanning technology.

Freeman is the strategic partner for event organizers and brands hosting large-scale trade shows, conventions, and conferences. Freeman orchestrates every element of your event from conception to completion with specialized expertise across our Events & Exhibit Services and AV Production lines of business that only comes from executing thousands of events across hundreds of venues nationwide. Our competitive advantage lies in three key areas: cross-venue institutional knowledge, flawless execution under pressure, and industry-leading insights and benchmarks. We simplify complexity at every level, managing large-scale programs and thousands of smaller events annually. Our scale, expertise, and integrated delivery model give clients confidence that every detail is handled at any size, in any market.