Freshflow welcomed two new Founders Associates, Dominik Engel and Michael Wechsler, who joined in August.

Freshflow is a new way to manage fresh products for grocery retailers. We do accurate order forecasting, replenishment, and inventory control that massively reduce food waste while still keeping shelves full. Doing that we reduce global carbon emissions and generate millions in profits for our clients. Today, more than 40% of all food produced globally is wasted. Food waste produces carbon emissions 6x higher than the entire aviation industry and if it were a country, it would be the third-largest emitter of greenhouse gases, right behind China and the US. Besides that, it also causes $1.2 trillion/year in losses. Grocery retailers throw away up to 15% of their fresh products due to poor ordering decisions. Order quantities are most often based on gut feeling or, at best, spreadsheets or traditional forecasting and replenishment software. Juggling the hundreds of factors a good order is based on is hard. We’re already working with the largest grocery retailers in Germany and France, where we are already reducing food waste by 25% while increasing their revenue! We’ve secured significant funding from Europe’s leading investors and several highly relevant angel investors in the food space. We’re also in close collaboration with professors at the DKFI, the German Research Center for Artificial Intelligence.