FT Strategies developed User Needs Labs as a hands-on programme designed to help newsrooms move from understanding the User Needs Model to putting it into practice.

FT Strategies is the specialist media consultancy owned by the Financial Times. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies works with news and media organisations globally, to help them address strategic challenges, drive sustainable growth and innovate using AI, technology and data.