FullFunnel.io is hosting a 4-hour practical ABM workshop in Madrid featuring a 275 EUR price with 50 seats.

We train and guide your marketing and sales teams to connect, engage & win deals with target accounts and create a stable demand for your product. Our case studies include: - $300k from a pilot ABM campaign with a software development company - 9 qualified sales opportunities and 3 new contracts, 10x ACV from an account-based demand generation campaign with AdTech development company - 7 sales-qualified opportunities from a pilot ABM campaign in the Nordics region with a cloud solutions vendor - 76% response rate, 36% accounts engaged, 5 opportunities from a pilot ABM campaign with a product-led communication solution for manufacturers Integrate our full-funnel marketing framework to accelerate your growth and get ahead of the competition. 3 PILLARS OF FULL-FUNNEL MARKETING AND ITS IMPACT ON YOUR BUSINESS. 1. Develop buyer-centric marketing processes to grow faster. We’ll work with you on defining the market segments with the highest potential, creating a crystal clear ICP, including account segmentation and qualification criteria, adapt your marketing & sales to the way your customers are buying and create a value proposition that clearly differentiates you from the competition and resonates with your buyers. 2. Identify, engage & win target accounts with the highest intent to buy. We’ll help your team integrate account-based marketing into daily marketing and sales operations to identify target accounts with buying intent, engage & create awareness inside the buying committee, run account research to create personalized pitches and value propositions, and generate opportunities via creative outreach. 3. Create awareness and demand for your product in your target market. We’ll train and coach your team how to leverage the right content, niche thought leadership, social engagement, virtual events and dedicated content hubs to create awareness, capture the demand from engaged accounts and generate opportunities with them without spammy outreach.