GEEIQ announced that Nate Spell is joining the RDC team.

Go Virtual with GEEIQ, the only platform-led analytics provider for virtual worlds. GEEIQ combines proprietary cross-platform data with deep category expertise to help the world’s biggest brands navigate, measure and grow across Roblox, Fortnite, ZEPETO and beyond. Brands use GEEIQ to benchmark performance, identify partners and creators, and optimise spend across activations, campaigns and social channels. Trusted by Walmart, L’Oréal, Gucci, NASCAR and Warner Bros. Discovery, GEEIQ is the intelligence behind enduring brand success in virtual worlds. Headquartered in London, GEEIQ is shaping how brands navigate and grow across the next frontier of digital marketing.