General Color has grown its offerings while maintaining its customer-service roots and earning loyal customers since 1938.

Huge Color Offerings + Small-Company Service = The Perfect Mix When you need color for plastics and more, what matters? Having the perfect color at the right time. We’re proud of our long history, wide range of color offerings, ability to deliver small to huge orders, and outstanding staff. Yet, we know these elements of General Color mix beautifully to accomplish one goal: Eliminate the hassle when delivering high-quality color. We pride ourselves on being big on offerings while maintaining the customer service of a small company. Since 1938, we have been relentless in meeting the changing needs of the plastics industry and finding ways to make buying our products the easiest entry on your “to-do” list. Dealing directly with General Color allows our customers faster turn-around, friendly pricing and fewer errors. In short, our job is to make your job easier. After 75 years in the color business, General Color provides what you require: Know-how. No excuses.