General Motors built the Cadillac ESCALADE IQ as a customer feedback-driven innovation.
Published
Signal category
Products & Services
Quote
“The Cadillac ESCALADE IQ is a strong example of innovation shaped by customer feedback”
— Dave Noble - PMP|General Motors team
Company
General Motors
Amazing people make amazing products. And together, we build the one for every person, purpose and journey.
- Industry
- Motor Vehicle Manufacturing
- Location
- Detroit, US
- Company size
- 116,906 employees
General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow. For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html