Genius Drive speaker Tom Pisello introduced two practical tools at Value Driven 2026, including a rapid five-minute assessment built with Mediafly and a deeper worksheet covering nine dimensions.

At Genius Drive, we’re committed to helping you better win, retain and grow your business with expert Value Enablement – accelerating, delivering and scaling value into every customer engagement. We provides services to solution providers to:   1. Establish your differentiated value proposition and develop compelling messaging and content to engage and inspire your target customers to buy. 2. Accelerate and scale your value program with automation technology and change management expertise to create lasting success. 3. Drive value enablement for your go-to-market teams to communicate and quantify your differentiating value confidently, with the right training and certification. 4. Provide Value Deal Desk services for your sales, sales engineering, and customer success teams with the direct ValueExpert™ certified support. This enables them to do better discovery, develop and present a business case, and prepare for a quarterly value review, while providing your buyers with the confidence they need to feel great about buying your solution.

Founded 2022