Genuin featured Mindie Kaplan on the episode of Genuin Connections discussing AI initiatives at MediaMint

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Where does an AI initiative actually start inside a large organization? According to Mindie Kaplan, EVP of Growth and Marketing at MediaMint, it's usually a CRO focused…

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Company

Genuin

Embeddable video infrastructure that turns O&O channels into engaging, social, shoppable, revenue-driving media networks

Industry
Technology, Information and Internet
Location
New York, US
Company size
51–200 employees

About Genuin

Genuin’s generative video experience infrastructure brings the power of social video into retailer, consumer services, and publisher-owned websites and apps. By embedding scrollable, shoppable vertical video directly into owned environments, Genuin transforms channels into engaging, revenue-generating experiences that drive discovery, boost engagement, and unlock new media and commerce opportunities. Our onsite placements, social and community features, AI orchestration, and seamless SDK power measurable experiences that keep audiences on-site and capture valuable first-party data. As more retailers and publishers integrate, and more advertisers distribute content, the Genuin Media Network expands to increase reach, relevance, and contextual continuity across a trusted ecosystem of exclusive, brand-owned channels. No walled gardens. No redirects. Full control.

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