Genuin featured Mindie Kaplan on the episode of Genuin Connections discussing AI initiatives at MediaMint
Public source
Publisher name
Public post
Where does an AI initiative actually start inside a large organization? According to Mindie Kaplan, EVP of Growth and Marketing at MediaMint, it's usually a CRO focusedβ¦
Company
Genuin
Embeddable video infrastructure that turns O&O channels into engaging, social, shoppable, revenue-driving media networks
- Industry
- Technology, Information and Internet
- Location
- New York, US
- Company size
- 51β200 employees
About Genuin
Genuinβs generative video experience infrastructure brings the power of social video into retailer, consumer services, and publisher-owned websites and apps. By embedding scrollable, shoppable vertical video directly into owned environments, Genuin transforms channels into engaging, revenue-generating experiences that drive discovery, boost engagement, and unlock new media and commerce opportunities. Our onsite placements, social and community features, AI orchestration, and seamless SDK power measurable experiences that keep audiences on-site and capture valuable first-party data. As more retailers and publishers integrate, and more advertisers distribute content, the Genuin Media Network expands to increase reach, relevance, and contextual continuity across a trusted ecosystem of exclusive, brand-owned channels. No walled gardens. No redirects. Full control.
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Partnerships
Genuin partnered with McClatchy Media to embed its SDK across its national and local properties to drive engagement and revenue for editorial and advertiser content.
Research & Knowledge
Genuin announced that 3/4 of Americans think billionaires got rich by exploiting people, not earning it, and that a number that's jumped massively in just a single year, but 3/4 don't want a data center built anywhere near them, is now at the forefront of the election.
Presence & Recognition
Genuin was called the next AppLovin by a head of one of the largest DSPs in the world.
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