Grass Valley attended the IBC 2026 event where RT Software's Swift ecosystem is coming to AMPP as native applications to give iTX, Morpheus, and ICE customers a simpler path to Playout X while retaining graphics, branding, and projects.

Grass Valley is the leading technology provider for the live media and entertainment industry. Trusted by the world's top media producers, powering their media centers, mobile production units, 24-hour newsroom, and sports streaming platforms. As the number one trusted partner in media technology, Grass Valley enables content owners and service providers to create and deliver live experiences in the most efficient way. Whether it’s IP-native cameras or state-of-the-art cloud production platforms, Grass Valley is at the forefront of ground-breaking live media innovation. Grass Valley continues to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future. Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For information about Grass Valley solutions and services, please visit grassvalley.com.