Greenwich Capital Group LLC acquired GOODLES, the better-for-you mac and cheese brand challenging Kraft.

Greenwich Capital Group (GCG) is a middle-market focused investment bank. GCG employs a world-class advisory team trained at global firms, with vast experience in executing complex transactions with strategic and financial investors. We bring credibility to our clients through a rigorous, market-tested transaction approach, built around our team’s deep experience, analytical focus and attention to detail. GCG provides thought leadership, market knowledge and extensive relationships, which results in a customized client service experience designed to maximize value. We believe time is of the essence. Our team works relentlessly to run an efficient transaction process, while never losing focus of our clients’ strategic and financial objectives. With each engagement, GCG’s senior bankers have a common goal. We strive to build relationships by representing our clients’ long-term interests in order to earn ultimately their trust. It is our privilege to be called trusted advisors in the middle market.