Grenade launched in the US in a big way, going live in Circle K.

The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach. Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014. Today, Grenade’s Protein Bar is the UK’s best-selling, while the company continues to innovate with its leading range of Shakes, and performance nutrition. Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.

Founded 2009