Greyparrot's Murphy Road Recycling participated in a webinar featuring Brian Popovich discussing live and historical data shaping operations.
Published
Signal category
Presence & Recognition
Quote
“USA Waste & Recycling’s Brian Popovich explained how both live and historical data are shaping Murphy Road’s operations in our recent webinar”
— Greyparrot team
Company
Greyparrot
Greyparrot is using AI waste analytics to unlock a new understanding of discarded resources called waste intelligence.
- Industry
- Software Development
- Location
- London, GB
- Company size
- 65 employees
Greyparrot (greyparrot.ai), the leader in AI waste analytics, is applying AI to globally scale recycling and save millions of tonnes of waste from landfills and incinerators. By providing deeper, more intelligent insights about waste stream composition and value, Greyparrot is helping the waste sector recover more value from waste processing lines and reduce the environmental impact of waste. The company’s waste intelligence platform, including Greyparrot Analyzer and Greyparrot Sync (API), reveals real-time insights on over 111 waste categories across seven layers of data, including financial value, brand, and GHG emissions, captured at multiple locations across a recycling facility. In 2025, Greyparrot analysed over 52 billion waste objects helping drive efficiency to save hundreds of thousands, to millions, of dollars per facility – while diverting millions of tonnes of waste away from landfills, oceans, and incinerators. Using Greyparrot insights, recycling professionals, plant builders, packaging producers, and FMCG brands can make decisions to help them increase recycling efficiency, comply with recycling regulations, and improve recyclable packaging design. Greyparrot is recognised as: - UK Green Business Awards 2026 - Awards for Excellence 2026 - TIME Best Inventions 2025 - Fast Company Most Innovative Companies 2025 - Fast Company World Changing Ideas 2025 - Sifted 100 2025 - Global Cleantech 100 2025 - CB Insights AI 100 2024 - MRW National Recycling Awards 2024, 2023 & 2022
Founded 2019