GRIDLIFE Circuit Legends became Forza Horizon 6 IRL with Forza themed elements both physically and digitally.
Published
Signal category
Presence & Recognition
Quote
“Our last event, GRIDLIFE Circuit Legends, became Forza Horizon 6 IRL.”
— Patrick Daugherty|GRIDLIFE team
Company
GRIDLIFE
GRIDLIFE is an automotive culture platform centered around motorsports & music festivals. We are F=ma.
- Industry
- Spectator Sports
- Location
- Chicago, US
- Company size
- 33 employees
GRIDLIFE is an automotive culture platform centered around motorsports and music festivals. We are F=ma. For over a decade, GRIDLIFE has blended racing, music, and car culture into immersive national events that attract both lifelong enthusiasts and the car-curious, removing barriers and growing participation in motorsports. In February 2026, F=ma united RACER, GRIDLIFE, and The ID Agency to form the first fully integrated media, events, and marketing platform built to power the next generation of automotive culture. Together, we bring racing, music, and culture under one roof, creating shared experiences that connect fans, partners, and the entire motorsports community.
Founded 2004