Group512 recruited Brad Vetter to lead a 260M+ B2B ecommerce business.

Group512 is a consulting partner in commercial and marketing transformation. We help businesses cut costs, align teams, and scale growth — from interim leadership and strategy to DTC optimization and global expansion. Our Core Services: ✅ Creative Operations: In-house studio models, agency/vendor consolidation, brand governance, AI-enabled workflows, cost reduction, faster speed-to-market ✅ Interim & Fractional Management: Interim or fractional executives, transformation leadership, accelerated growth, flexible engagement, team stabilization ✅ Brand & Marketing Strategy: Brand positioning, audience insights, integrated campaign strategy, go-to-market planning, differentiation, measurable impact ✅ DTC Strategy & Optimization: DTC growth, site conversion, performance marketing, marketplace integration, channel mix optimization, customer lifetime value ✅ Global Operations & Expansion – US & European expansion, market entry strategy, localization, compliance, cross-border operations, scalable global growth With 20+ years of executive experience across emerging companies and Fortune 50 brands, Group512 helps organizations transform how they grow. We bring expertise in marketing, sales, operations, and global expansion — powered by data-driven insights and proven frameworks. From interim leadership to brand strategy, DTC optimization, and organizational transformation, we deliver flexible consulting that aligns teams, optimizes channels, and unlocks new opportunities. Whether scaling a startup or modernizing a global enterprise, we focus on sustainable results that drive efficiency and growth.