Growth Dynamics built one of the most transparent and advanced measurement models on the market.

Brands spend more on marketing every year and watch their margins stay flat. No one can say with confidence what is actually working. We call that the Deathzone. Growth Dynamics is the Growth Capital Allocation Partner for B2C brands spending $25M+. We help leadership decide where marketing capital should go. We come at it from finance: brand is an asset, spend is an investment, the job is the return. We show which spend builds demand and which drains profit. We are sharpest with B2C brands that have long consideration journeys and significant offline sales, where standard measurement goes blind. Founded by Charlie de Thibault, who spent ten years in finance before moving into marketing measurement. That background is why we can value a brand as an asset and still prove what spend actually caused. If your marketing feels active but your margins aren't moving, you are in the Deathzone. We help you find the spend that compounds and put your capital there.

Founded 2024