GrowthPath Partners noted that Listicle citations in ChatGPT fell more than 50% after a GPT-5.6 model update in the last month.

We help go-to-market leaders and their teams build human + AI orgs that drive growth, not just speed. I work with high-growth companies across stages, from startups to global enterprises, plus PE/VC portfolios accelerating AI adoption across their investments. All committed to being people-first and AI-forward. Our work is grounded in how buyers now research, evaluate, and decide with AI, and what's possible when humans and AI work together. What this looks like: ► Applied AI strategic workshops that go beyond tactics, covering how buyers are changing, practical GTM use cases with live AI demos, key mindset shifts, and a clear vision for human + AI organizations. ► Hands-on workshops where teams build their first AI teammates and connected workflows. ► Strategic advisory for ideation, implementation guidance, and executive-level strategic direction. ► Human + AI org evolution. One team (25 humans and 100 AI teammates) achieved 35% better campaign performance, 98% lead qualification accuracy, and 75% faster content creation. Another built 211 AI teammates, refined to 57 in daily workflows, and scaled from 75 trailblazers to company-wide adoption. ► Speaking on human + AI org evolution and responsible AI adoption. See engagements at growthpath.net/speaking. Background: Liza Adams has 20+ years as a marketing executive and CMO. Featured in Forbes, Marketing Profs, Marketing AI Conf (MAICON), Pavilion, PMA, Colorado AI News, etc. Named 50 CMOs to Watch, Fractional/Advisor of the Year Finalist, and Most Inspirational Women of Web3 and AI. Clients include: Commvault, GHX, Sophos, Harbor Capital, Cox Automotive, Zendesk, Katalon, Hellman & Friedman, Informatica, G2, Unanet, WP Engine, Seismic, SimpliSafe, Origami Risk,

Founded 2023