Guestcentric employee CTO Sérgio Serra participated in an interview with Ambitur to reflect on how technology, particularly artificial intelligence, is transforming the future of independent hospitality in Portugal.

Guestcentric's Hypercommerce is a new hotel system to fully run your online presence. Simple hotels can grow sophisticated. Complex hotel brands can run simple. Either way, higher revenue and lower OTA costs. Our Hypercommerce platform unifies websites, booking engine, campaigns, and distribution to give hoteliers full control over the digital guest journey, sales performance and costs. Because “direct” isn’t just how guests book. It’s how they connect, trust, and come back again and again. We focus on measurable outcomes: - Lower distribution costs by shifting share from OTAs to direct - Higher conversion rates through adaptive booking flows - Stronger RevPAR with targeted campaigns that capture demand at the right time - More lifetime value by turning one-time stays into repeat bookings The Hypercommerce platform Includes: - Websites built to convert: Fast, secure, and optimized for SEO and direct revenue - Adaptive booking engine: Personalizes offers based on guest intent and behavior. - Integrated campaigns: Reach, retarget, and convert guests across all channels - Unified distribution control: Manage Google, Booking, Expedia, GDS from one place, without losing rate integrity - Expert support: A team that partners with you to analyze results and optimize every month GuestCentric is trusted by independent icons, boutique brands, and curated collections worldwide to compete head-to-head with intermediaries and win.

Founded 2006