Guiide director Philip Hodges reflected on whether AI is fuelling emerging pension complaints risk in a Comment article featured by Nick Reeve and the Pensions Expert team.

Everyone will need to ask themselves the same question one day.... "How to put together everything I have to get what I want for the rest of my days in retirement" Once someone realises they need to answer this, most don't know where to start as help from government, providers, schemes and employers doesn't meet what they need. 80% of our users told us this was why they come to us! Launched in 2020 Guiide has become the go to place to turn for hundreds of thousands of people asking themselves that question. Those that want to plan for and manage their own retirement income, or alongside some support. They want to know things should be alright and I won't run out of money. We can't guarantee that, but we can help with an initial sustainable plan which can be built, tested and tracked over time. As well as our popular free D2C site, we provide bespoke licensed versions of our platform to a wide range of businesses in the retirement space. These include Providers, Advisers, Consultants and Investment Managers all with an aim to achieve, or a problem to solve where better customer (or member) understanding and engagement is key. Our client list includes Aon, LV, WPS, PathLines, Interactive Investor, The Parliamentary Contributory Pension Fund (the "MPs Scheme"), MNRPF and others. We can tailor and bespoke our popular base consumer site, tested and reviewed in the real world by real people, however needed to meet your aims. At the end of the day it doesn't matter what we think. All that matters is what our users think. You can see all our reviews on Trustpilot which have led us to our excellent rating. Let's improve more retirement outcomes!