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Research & KnowledgeEvent: September 1, 2026

H E Branch Advisors published the forthcoming Museum Strategy: a Practical Guide by Juli Goss, Chief Strategy Officer at Crystal Bridges Museum of American Art.

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Research & Knowledge

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Juli Goss, Chief Strategy Officer at Crystal Bridges Museum of American Art, in the forthcoming Museum Strategy: a Practical Guide.

Hilary Branch|H E Branch Advisors team

Company

H E Branch Advisors

Helping organizations change for the better

Industry
Business Consulting and Services
Location
Chicago, US
Company size
1 employees

I help institutions capitalize on transformational moments to grow and evolve. With expertise in a wide variety of categories—from operations to revenue strategy to board management—I specialize in projects that span institutions and get everyone working toward a common goal. I’ve worked in non-profits for two decades and most recently served as Vice President for Planning and Strategy at the Art Institute of Chicago. In that role, I led projects that spanned the museum, ranging from reopening the museum during COVID to overhauling the exhibition planning process to overseeing the development of a strategic plan. “Other duties as assigned” was my sweet spot. Since then, I’ve helped organizations like the Whitney Museum of American Art prepare to meet current and future challenges. I thrive in ambiguous moments and expertly navigate change, and I care deeply about the success of non-profits.

Founded 2024

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