Hall & Partners Partner Colleen Gregg published an article exploring how retailers can turn seasonal moments into lasting opportunities for trust, preference, and loyalty.

Hall & Partners helps brands and advertising agencies influence opinion and shape culture. With roots in the advertising industry, we're an insight agency that combines creativity with data-driven science to build, strengthen and sustain some of the world's most successful brands. Our award-winning approach helps organisations turn a deeper understanding of people into smarter marketing decisions, stronger brand performance and sustainable growth. Since joining Escalent Group in 2023, Hall & Partners has become part of a powerful union that brings together our brand expertise, C Space's customer expertise and Escalent's industry expertise. Together, we're a team of 1,600 researchers, data scientists, moderators, creatives, developers and UX professionals, giving clients access to a broader perspective while retaining the depth and focus that make each of us distinctive. Visit hallandpartners.com to learn how we help brands influence opinion, shape culture and drive growth through insight.