Haus observed that shopping moved the other way, reaching 1.19x in the same period.
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Publisher name
Public post
How have AI Overviews impacted Google search incrementality? Across Haus' experiment database, Google non-brand text campaigns tested well above parity in 2024. But by H…
Company
Haus
Haus is the causal marketing platform leading brands trust to optimize billions in ad spend worldwide.
- Industry
- Software Development
- Location
- San Francisco, US
- Company size
- 201–500 employees
About Haus
Haus is the causal marketing platform top businesses trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Dyson, Wayfair, Sonos, Fanduel, SharkNinja, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale. Haus was named a LinkedIn Top Startup in 2024 and 2025 and has been featured in outlets like AdExchanger, Axios, Business Insider, Marketing Brew, and Wall Street Journal.
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Latest activity from Haus
15 signals
Presence & Recognition
Haus announced that Matty Martin and Keegan Tigges will be nominated for Connor Rolain's category in Haus Top Marketers of 2026.
Presence & Recognition
Haus announced that Connor MacDonald, Jared Brody, and B2B legend Rabah Rahil will be nominated for Haus Top Marketers of 2026.
Research & Knowledge
Haus gave Olivia Kory advice on running TV tests to answer the Linear TV question.
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