Havas Media Network started testing ChatGPT Ads and is seeing important differences in measurement and event configuration.
Published
Signal category
Research & Knowledge
Quote
“Estos días hemos empezado a probar ChatGPT Ads y ya estamos viendo algunas diferencias importantes, especialmente en la parte de medición y configuración de eventos.”
— Ruben Castilla|Havas Media Network team
Company
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 6,126 employees
Havas Media Network’s mission is to create desire, convert demand and drive transformation, delivering growth today and tomorrow. Through our Converged.AI model, we combine human ingenuity with machine precision to accelerate client growth and keep brands relevant in a fast-changing world. We are part of Havas, one of the world's largest communications groups with +23,000 people working across media, creative, production and technology. Havas Media Network creates personalized and seamlessly-connected customer journeys through future-forward capabilities in activation (Havas Play), commerce & performance (Havas Market) and data & tech (CSA). Our agencies are home to more than +10,000 media specialists across +140 countries, with 73 Villages that bring together talented people across all disciplines. Our clients include Auchan, BBC, Canal+, Carglass, Credit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet’s, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Sanofi, Shell, Telefonica and YUM Brands, among many others.