Havas Play featured Arnaud Robin in an article exploring the future of gaming advertising at Gamescom 2026.
Published
Signal category
Presence & Recognition
Quote
“At Gamescom 2026, the most impactful brands didn’t interrupt gaming culture; they contributed to it through collecting, customization, competition, commerce, and community.”
— Havas Play team
Company
- Industry
- Advertising Services
- Company size
- 108 employees
At Havas Play, we help brands earn their place in culture and turn it into growth. We connect people and brands through shared passions such as music, sport, gaming, fashion and lifestyle, building systems where ideas travel across platforms, partners and moments. We work within culture, starting with people and shaping solutions that deliver both relevance and results. Our capabilities span cultural navigation, branded content, live and experiential, social and influence, and partnerships and sponsorships, all connected so ideas scale and perform. Powered by Converged.AI, we are collaboration first and partner agnostic, integrating into client ecosystems to accelerate impact. Our clients include Adidas, BKT, Domino’s Pizza, EE, Harman, Hyundai, Kia, Orange, UEFA, World Rugby among others.