Hello World Labs • School of Climate Action Design created an eagle bin designed by behavioral scientists to test how bin design affects littering compared to regular trash cans.

We help organizations design the world's most effective climate programs. Most climate initiatives struggle to reach the tipping point and it's because people don't care. It's because they haven't created an "action system" – a system designed for human behavior that attracts attention and converts it into real life actions, and it does it at scale. At Hello World Labs, we combine behavioral science, systems thinking, design, marketing, and gamification to help governments, utilities, universities, nonprofits, and businesses create environmental programs that achieve higher participation and lasting behavior change. Instead of relying on information campaigns or financial incentives alone, we help teams design experiences that reduce friction, build motivation, strengthen habits, and create community. Our methods draw on more than 100 evidence-based techniques from environmental psychology, behavioral economics, cognitive science, game design, and systems theory. We've worked with organizations including: • UNEP • NASA Jet Propulsion Laboratory • Stanford University • Harvard University • U.S. Department of State • Google • European Commission • University of California Our ready-made programs include: 🌏 Earth Doctors – Sustainability STEAM activities for classrooms 🌆 Urban Canopy – Urban heat mapping designed to spur action ⚡ Energy Lollipop – Real-time demand response engagement using colored light 🏘️ Block Club – Neighborhood electrification clubs, gamified ♻️ Compost Club – Behavior change systems for food waste sorting Join the waitlist for our next 6-week climate action design cohort at: helloworlde.com/climate-action-design-school Browse our climate engagement tools: shop.helloworlde.com