Hero landed its Deliciously Ella Oat Bars in Asda

Hero is a multinational food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. Hero operates in the Better Snacking, Naturally Good Food and Others categories. Within these, we have a house of brands that provides our millions of consumers with trusted, nutritional food products. Our brands include Hero, Corny. Goodies, Beech-Nut, Schwartau, Semper, Freche Freunde, Organix, Deliciously Ella, Sunar, Vitrac, Baby Gourmet, Queensberry, Pinati, and Casa de Mateus. We are a company rooted in honest goodness. While what we do has changed over time, how we do it and what we strive for remains the same – products made from high quality ingredients that taste great and are nutritionally balanced. We never stray away from our core belief that there is a better way, the Hero way.