Hey Visible! hired a second attorney about a year later to support the firm's capacity problem.

Your marketing only works as well as your consultations convert. Most law firms think they have a marketing problem. They don't. The phone rings. The consultations get booked. Then the ones you should have won walk out saying "I'll think about it." That's a sales problem. Law school never taught it, and no marketing agency can fix it. Hey Visible is a legal sales advisory firm for solo and small law firms — founded by Pamela Foley, JD, a former practicing attorney who built a three-location family law firm from zero. She spent years blaming her marketing before she understood the problem was the 45 minutes in the consultation room. The work is what happens between the first call and the signed retainer: intake, discovery, objections, fee presentation, and the language that moves a hesitant prospect to yes. Advisory, not agency. Direction, not delegation. In client firms: — Consultation conversion from 40% to 70% — 628% increase in qualified leads in 90 days, family law — 47% increase in consultation bookings — $400K+ annual revenue impact from a single engagement — $2M+ additional first-year revenue across the portfolio Pam is the author of The Ultimate Guide to Legal Services Sales. Start where the clients start: the Signed Retainer Playbook. heyvisible.com/signed-retainer-playbook