HeyStream launched its public API, allowing workspace owners and admins to create scoped API keys to connect HeyStream to internal systems and automated workflows.

HeyStream is the live streaming and webinar platform built for B2B growth teams. Create polished, branded broadcasts from your browser, host registration and watch pages, capture audience signals in a built-in CRM, and turn live or replay engagement into measurable next steps like bookings, signups, clicks, and pipeline. Instead of stitching together separate tools for streaming, registration, CTAs, analytics, and follow-up, HeyStream brings the workflow into one place. Teams can reuse CTA assets across broadcasts, understand who engaged, and automate follow-up based on real audience behavior. HeyStream is designed for demand generation teams, product marketers, event marketers, and growth-stage companies running webinars, launches, demos, customer stories, workshops, and recurring live programs. It helps teams move beyond one-off events and build repeatable live growth engines that are easier to run, clearer to measure, and better for attendees.