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Products & ServicesEvent: September 7, 2026

Hg reported that Lovable ripped up its pricing model and moved the whole enterprise to consumption.

Published

Signal category

Products & Services

Quote

That gap is why Lovable ripped up its own pricing model this year and moved the whole enterprise to consumption.

Hg team

Company

Hg

Leading private equity in AI transformation. We build businesses that redefine how people work.

Industry
Venture Capital and Private Equity Principals
Location
London, GB
Company size
2,227 employees

Hg is an investor in European and transatlantic technology and services businesses. We are an AI leader in private equity, helping to build sector-leading enterprises that supply critical applications or workflow services to deliver intelligent automation for their customers. We take an active approach to value creation, combining deep end-market knowledge with world class operational resources to support entrepreneurial leaders looking to scale and drive AI transformation. With a vast European network and strong presence across North America, Hg has over $110 billion in assets under management and more than 420 employees. Our portfolio spans 60+ businesses worth over $195 billion in aggregate enterprise value, employing more than 140,000 people and consistently growing revenues at more than 16% annually. If you’d like to see more, check us out at hgcapital.com and sign up to our monthly highlights at hgcapital.com/monthly-update.

Founded 2000

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