Hiway collected data showing that the average SmartTV runs just 3.6 apps per month, with 70% using fewer than 5 apps and 13% using more than 7.
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SmartTV question for smart #SmartTV people. Or for anyone in #streaming, #CTV or #distribution. A lot of our users at Hiway are asking whether it's actually worth buildi…
Company
Hiway
The new home for your content. Your Content. Your Fans. Your Money. Your Way. On The Hiway.
- Industry
- Technology, Information and Media
- Location
- London, GB
- Company size
- 2–10 employees
About Hiway
Hiway is the next-generation distribution platform built to give independent producers, film festivals, rights holders and creators a simple way to: - Stay in control of their IP, data and audiences - Share anywhere through one SmartLink (secure screeners, global releases, or direct-to-fan) - Monetise directly with local pricing, instant payments and no middlemen - Track everything - every view, every fan, every pound earned, in real time For too long, platforms and middlemen have separated creators from their own audiences and taken too much of the revenue. Hiway changes that. We are live with our first paying partners and already powering global releases. Follow us here for updates on launches, partnerships, investment news and the future of independent film distribution.
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Research & Knowledge
Hiway collected data showing that YouTube alone at 28%, Netflix at 15%, and others fight over the rest of CTV viewing time.
Research & Knowledge
Hiway collected data showing that 70% of specialty streaming subscribers churn inside 3 months, with monthly churn on specialist SVOD sitting around 6.6%.
Research & Knowledge
Hiway collected data showing that 38% of smart TV owners already cast content from another device, 19% use Chromecast regularly, and 17% use AirPlay.
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