Holland & Barrett launched Back Your Body as a platform.

Holland & Barrett is a leading international health and wellness retailer, focused on making health and wellness a way of life through accessible, science-led solutions. Established in 1870, the business operates more than 1,000 stores across 19 countries alongside a growing digital platform serving millions of customers. As the health landscape shifts towards prevention - and with increasing consumer exposure to conflicting health information - Holland & Barrett is evolving into a holistic health and wellness partner, helping customers proactively manage their wellbeing through evidence-based products, personalised advice and integrated digital tools. Supported by investment in own-brand innovation, technology and its ‘Qualified to Advise’ programme, Holland & Barrett delivers trusted, personalised wellness solutions both in store and online. With three consecutive years of double-digit growth, the business is building a scalable, omnichannel model designed to deliver better long-term health outcomes and sustainable growth.