Hovis Bakeries marketing team received airtime for their hard work.

We’re proud to announce the launch of Hovis Bakeries, which brings together Allied Bakeries and Hovis Group. With our unmatched heritage, scale, and determination, our ambition is clear: to be the UK’s largest and most transformative bakery business. A tall order, we know, but one our combined team is uniquely capable of achieving. Together, by revitalising our brands, becoming the country’s leading own-label bakery partner, and standing firm as the industry’s route to market, we can keep bakery where it belongs – right at the heart of UK life. Because bread is (and always has been) the food of life. And by championing its role, we will not only nourish our industry – but the nation too. Hovis Bakeries. Nourishing the Nation.